St. Pierre · Team SOP · canonical org frame

Four Functions — Weekly SLA

The whole business is four functions and nothing else: Sales, Marketing, Delivery, Client Experience. This page says, for each one, the daily action, the weekly number, who owns it, and where you check it.

ObjectiveOne page that holds every function to a weekly number.

Who owns itAkash (Sales + CX), Collins (Marketing + Delivery engines), Victor (AI rail).

What Akash doesRead Fri; raise any target that's too low.

Measured inWeekly Scorecard + the room per function.

The team. Akash = full-time sales, owns qualified appointments booked. Collins = builder, runs the four engines (reinstated 2026-07-22, no direct client contact). Victor = the AI agent layer — the automated rails that publish packs, sync data, and draft messages through the approval gate. (Victor is newly named here; on the Weekly Scorecard this layer shows up as owner agent.)

The four functions

1 · Sales human lane · Akash

Daily action: touch 100% of the open pipeline every day — speed-to-lead on new booked calls, a next step on every live conversation. No contact goes a day untouched.
Weekly SLA: 2 qualified booked calls · 1 show-up · 1 close.
Owner: Akash (owns qualified appointments booked). Booking/reminder automation = Victor.
Measured in: Sales — Pipeline Command (CommandCenter/sales.html) · Daily Call Sheet · Hosted CRM (sales.stpierre.ai). Scorecard keys: qualified-booked-calls, show-ups, closes.

2 · Marketing creative lane · Collins + Victor

Daily action: publish 1 new B2B ad-set pack (St. Pierre's own contractor acquisition) through the approval gate. New pack every day, never edits to a launched set.
Weekly SLA: 27 creatives launched (owner-set target; B2B + B2C combined).
Owner: Collins runs the engine; Victor is the publish rail through the gate.
Measured in: Marketing Room (CommandCenter/marketing.html) · Marketing Command Center · Creative Radar · Ads Autopilot. Scorecard key: creatives-launched (owner: Collins).

3 · Delivery creative lane · Collins + Victor

Daily action: publish 1 new B2C pack per live client through the approval gate, and qualify/transfer every homeowner lead the same day it comes in.
Weekly SLA: every live client gets fresh creative each week (their share of the 27-creative target) · homeowner leads qualified + transferred same-day, zero backlog.
Owner: Collins runs the engine; Victor is the publish + qualify/transfer rail.
Measured in: Delivery Board (StPierre-GTM/fulfillment/delivery-board/) · Campaign Scorecard (per-client spend/leads/CPL/transfer). Scorecard tie-in: B2C slice of creatives-launched.

4 · Client Experience human lane · Akash

Daily action: a real touchpoint to every live client every day (results, question, or heads-up), plus the day-7 review ritual on every new client.
Weekly SLA: 100% client daily-touch coverage · every day-7 review delivered on time · at-risk clients held at or below plan (currently 1).
Owner: Akash. Coverage + drift surfacing = Victor.
Measured in: Client Health · Client Kanban · Conversation Coverage · Hosted CRM. Scorecard key: at-risk-clients (plus client-facing error/response metrics once wired).

One-look table

Function	Lane	Daily action	Weekly SLA	Owner	Where measured
Sales	Human	Touch 100% of open pipeline	2 booked · 1 show · 1 close	Akash	sales.html · call sheet · CRM
Marketing	Creative	1 B2B pack/day via gate	27 creatives (shared)	Collins + Victor	marketing.html · Ads Autopilot
Delivery	Creative	1 B2C pack/client/day + same-day qualify/transfer	Fresh creative/client/wk · 0 lead backlog	Collins + Victor	Delivery Board · Campaign Scorecard
Client Experience	Human	Daily client touch + day-7 review	100% coverage · reviews on time · at-risk ≤ plan	Akash	Client Health · Conversation Coverage · CRM

How the numbers connect. Marketing + Delivery feed booked calls. Sales turns booked calls into closes. Client Experience keeps closed clients alive so MRR compounds. The Weekly Scorecard is the single scoreboard for all four; it closes every Friday, predicted vs actual.

Canonical org frame as of 2026-07-22. Source: 02-Areas/Team/Internal Docs/four-functions-weekly-sla-sop.html. Targets pulled from scorecard_predictions (owner-set week of 2026-07-20). Review + re-set targets every Friday on the Weekly Scorecard.