St. Pierre Team Library

Use this page as the table of contents.

Start with the Four Functions SLA — it is the operating standard for the whole company. Then use the pipeline map to see how work flows inside each function, and the SOP library for how the work gets done. The support layer (dashboards, ops, automations) sits below and exists only to serve the four functions.

Fast path by question

What are we accountable for? open Four Functions SLA.
New person: open Start Here, then SOP Library.
Where is a task in the business? open Pipeline Map.
What do we sell? open Offer & Pitch.
How are clients performing? open Campaign Scorecard.

The Operating Model — Four Functions

Sales · Marketing · Delivery · Client Experience. The one standard the whole company runs to.

Canonical org frame · THE operating standard

Four Functions — Weekly SLA

Every function has a daily action, a weekly number, an owner, and one place you check it. Read it Friday; raise any target that's too low.

Open the SLA SOP →

Sales	2 booked · 1 show · 1 close — Akash
Marketing	27 creatives launched — Collins + Victor
Delivery	Fresh creative/client/wk · 0 lead backlog — Collins + Victor
Client Exp.	100% daily touch · day-7 reviews — Akash

1 · Sales

human

Akash

Speed-to-lead on every booked call and a next step on every live conversation. Owns qualified appointments booked through to cash.

Weekly SLA: 2 booked · 1 show · 1 close.

2 · Marketing

creative

Collins + Victor

St. Pierre's own contractor acquisition (B2B). One new ad-set pack a day through the approval gate, never edits to a launched set.

Weekly SLA: 27 creatives launched (B2B + B2C).

3 · Delivery

creative

Collins + Victor

The client-facing engine (B2C): one fresh pack per live client per day, and every homeowner lead qualified and transferred the same day.

Weekly SLA: fresh creative/client/wk · zero lead backlog.

4 · Client Experience

human

Akash

A real touchpoint to every live client every day, plus the day-7 review ritual on every new client. Keeps MRR alive and compounding.

Weekly SLA: 100% daily-touch · reviews on time · at-risk ≤ plan.

Start Here

Orientation and the business operating map.

Start Here

first

New-hire navigation guide for locating docs, SOPs, pipeline diagrams, checklists, credentials, and ownership rules.

Open when: someone needs the map before doing work.

Four Functions SLA

standard

The canonical org frame: for each of the four functions, the daily action, the weekly number, who owns it, and where it's measured.

Open when: you need the weekly standard for any function.

Pipeline Map

flow

How work flows inside each of the four functions, with stage cards, context drawers, and SOP links.

Contains: Sales, Marketing, Delivery, Client Experience flows.

SOP Library

how

Single operating map of procedures, owners, open gaps, needed videos, and function-level standards.

Use for: finding the procedure behind a task.

Daily Management Loop

rhythm

The daily EOD report, next-day huddle, tracked execution loop, and weekly score/fix/commit close.

Use for: running the operating rhythm.

Builder Brief

digest

Collins's builder context, reading order, the scorecards, review gates, and live drill-down links for the Marketing + Delivery engines.

Open when: the builder needs the big picture without the raw source docs.

Sales & Marketing Assets

What we sell, and the content that fuels demand.

Offer & Pitch

sales

The offer ladder, mechanism, guarantee economics, qualifier, discovery framework, objection handling, and sales-call anchors.

Use for: sales calls, offer cleanup, and team alignment.

Content OS

brand

The St. Pierre content operating system: identity, pillars, voice, topics, formats, cadence, KPIs, and infrastructure.

Use for: planning and judging content output.

Topic Library

ideas

The topic bank organized by content pillars, mechanisms, problems, and contractor-growth themes.

Use for: choosing what to record next.

9 Mechanism Scripts

scripts

Script structures for the core AI-First Contractor mechanisms across demand, sales, and operations.

Use for: YouTube, reel, and VSL scripting.

Creative & Ads Standards

The quality bar for everything Marketing and Delivery ship.

Video Ad Standards

Production rules for subtitles, AI usage, voice, scene order, footage sourcing, niche-specific checks, and pre-ship QA.

Use for: approving or rejecting creative.

Meta Ads Standards

ads

Ads Manager scan rules, naming, duplication sequence, geo-targeting strategy, and troubleshooting standards.

Use for: launch and optimization checks.

Winning Ads Ledger

proof

Archived winner reference showing what performed, including spend, CPL, leads, and relative movement.

Use for: finding angles worth reusing or remixing.

Support Layer

Secondary. Finance, rhythm, and infrastructure that keep the four functions running — not a function of their own.

Campaign Scorecard

live

All active St. Pierre client ad metrics in one dashboard: spend, leads, CPL, qualified, CPQBC, transfer rate, worst-first.

Serves: Delivery & Client Experience review.

Automation Map

systems

Cheatsheet for scheduled jobs, database jobs, ETL, and agent-owned work — the rails Victor runs.

Serves: knowing what runs where and what owns it.

Data Health

data

Source freshness and integrity monitor template for checking whether the data layer is reliable.

Serves: finding stale or broken source tables.

Conversation Coverage

ghl

Conversation ingestion coverage reference: stale clients, daily coverage, and contact-vs-conversation drift.

Serves: Client Experience daily-touch coverage.

Drift Log

reliability

System drift board for API quirks, stale data, missing helpers, live patches, and scope issues.

Serves: tracking things that can quietly break operations.